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By:Patricia A. Curtin,T. Kenn Gaither
Published on 2007-01-18 by SAGE

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International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

This Book was ranked at 7 by Google Books for keyword International.

Book ID of International Public Relations's Books is E-Emw6BKI6QC, Book which was written byPatricia A. Curtin,T. Kenn Gaitherhave ETAG "IB+1hVBaPkM"

Book which was published by SAGE since 2007-01-18 have ISBNs, ISBN 13 Code is 9781452279015 and ISBN 10 Code is 1452279012

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Book which have "320 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines

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